About Audience Builder
Turn “target audience” into real people you understand.
Audience Builder helps you see your customers as real people, not just demographics. It uncovers what drives them to buy, their motivations, challenges, and decision triggers. By translating abstract data into relatable personas. Audience Builder helps you tailor your message so every piece of content feels personal, relevant, and persuasive.
Use these profiles as filters for all your marketing if it doesn’t speak to your audience avatar, it’s probably off-message.
The Two Rivers Digital ToolBox – Audience Builder
“Turn your business idea into a brand people remember.”
Audience Builder
“Get to know your customers better than they know themselves.”
Purpose: Turn “target audience” into real people you understand.
How to Use It:
Don’t feed it vague demographics like “women 30–45.” Instead, describe what your audience cares about: what keeps them up at night, what they want most, what frustrates them about current solutions.
Ask the tool to build 2–3 audience profiles. Each one should feel like a person you could talk to. You can even ask for nicknames, quotes, or morning routines to make them real.
Then go deeper. Ask, “What kind of headlines would grab this person’s attention?” or “What tone of voice would make them trust my brand?”
This process will help you tailor every message to match what your customers actually think and feel.
Pro Tip: Use these profiles as filters for all your marketing if it doesn’t speak to your audience avatar, it’s probably off-message.
CTA:
Build your audience profiles now and start creating content that actually connects.
Audience Builder: Finding the Right People
When Derek, a fitness coach, tried Audience Builder, he wasn’t sure who his online training programs were really for. “Everyone who wants to get fit,” he said — and that’s where the tool began its work.
Audience Builder asked him to think deeper:
“Who are your easiest clients to help?”
“What motivates them — appearance, confidence, or energy?”
After answering, Derek discovered two clear audience types:
- The Busy Parent — short on time, looking for fast, effective workouts.
- The Former Athlete — motivated by routine and performance.
The chatbot even helped him visualize their personalities, frustrations, and buying triggers.
When Derek started rewriting his ad copy with these profiles in mind, engagement doubled.
Audience Builder didn’t just define his target market — it gave him language that spoke directly to them.
