Newsletters and Email Marketing
Craft Irresistible Newsletters That Convert and Connect
Course Content
Welcome to our course on email and newsletter marketing! Whether you’re new or looking to enhance your skills, this course is designed to provide you with the knowledge and practical skills you need to excel. We’ll cover the fundamentals of email marketing, building a high-quality subscriber list, creating compelling content and automation and performance optimization, equipping you to succeed in the world of email marketing.
Introduction to Email Marketing
In this course we’ll explore the foundations of email marketing, helping you to better understand this valuable tool to expand your customer base, increase sales and grow your business.
Building a Quality Subscriber List
In this module, show you how to reach and engage with your target audience using lead magnets, advertising, and enticing ways to get customers to subscribe to receive your emails.
Crafting Compelling Content
Explore the elements that make your emails stand out. From subject lines, to sales copy to captivate readers, we’ll show you how to turn curious browsers into repeat customers.
Automation and Performance Optimization
Discover the immense potential of email automation in transforming your marketing strategies. By leveraging data-driven insights, you’ll be equipped to make informed decisions and drive continuous improvement in your marketing efforts.
Course Objectives
The Newsletters and Email Marketing course aim to equip beginners with the knowledge and skills needed to excel in email marketing. By the end of the course, participants will understand the importance of email marketing in building customer relationships and achieving business goals. They will learn how to build a quality subscriber list, craft compelling newsletters and email content, leverage automation for efficiency, and optimize their campaigns for maximum engagement and conversions. The course objectives focus on empowering participants to effectively utilize email marketing strategies, connect with their audience, and drive measurable results in their email marketing efforts.
Understand the Fundamentals
Enhance Efficiency
Improve Customer Experience
Foster Innovation
To register, email rachelmartin@tworivers.ca
Trevor Cherewka
Your Instructor
Trevor Cherewka, is a seasoned expert in online marketing strategies. With an impressive track record since 2012, Trevor has empowered entrepreneurs and small business owners across Canada, the United States, and the UK helping them unlock the full potential of their online presence. With a philosophy rooted in trust and hard work, his approach centers around listening to his clients’ needs, igniting creative collaborations, and implementing data-driven strategies that propel businesses to new heights.
