Search Engine Optimization (SEO)
Master the Art of SEO for Unbeatable Online Visibility
Course Content
The SEO Fundamentals course is designed for beginners seeking to enhance their understanding of search engine optimization and improve their online visibility. This course provides a comprehensive introduction to the key principles and techniques of SEO, equipping participants with the knowledge and skills necessary to optimize their website and attract organic traffic from search engines.
Introduction to SEO
Learn about search engines and the key elements that contribute to effective Search Engine Optimization strategies to get your website found faster and discover the difference between organic vs paid search results.
Keyword Research and Analysis
Master the art of keyword research to identify the keywords that align with your target audience for your website. Learn to analyze keywords and search volume to prioritize your optimization efforts.
On-Page Optimization Techniques
Learn the essential on-page optimization techniques to enhance your website’s visibility. Understand how to improve URL structure, internal linking, and create high-quality, engaging content that aligns with search engine requirements.
Off-Page Optimization and Link Building
Discover the importance of building high-quality backlinks from reputable websites. Learn effective link-building techniques, and understand how off-page optimization impacts your search engine rankings and overall SEO success.
Course Objectives
The SEO Fundamentals course aims to provide beginners with a strong foundation in search engine optimization. By the end of the course, participants will be able to understand the importance of SEO in driving organic website traffic and improving online visibility. They will acquire the skills to conduct effective keyword research, select the right keywords, and optimize on-page elements for better search engine rankings. Participants will also learn off-page optimization techniques and link building strategies to boost website authority. Ultimately, the course objectives are to empower students with the knowledge and tools needed to enhance their website’s visibility and drive sustainable organic traffic from search engines.
Understand the Fundamentals
Enhance Efficiency
Improve Customer Experience
Foster Innovation
To register, email rachelmartin@tworivers.ca
Trevor Cherewka
Your Instructor
Trevor Cherewka, is a seasoned expert in online marketing strategies. With an impressive track record since 2012, Trevor has empowered entrepreneurs and small business owners across Canada, the United States, and the UK helping them unlock the full potential of their online presence. With a philosophy rooted in trust and hard work, his approach centers around listening to his clients’ needs, igniting creative collaborations, and implementing data-driven strategies that propel businesses to new heights.
