The Power of Digital Marketing
Empowering Success in the Digital Age!
Course Content
The digital marketing training program covers website creation, social media marketing, e-commerce setup, SEO, email marketing, PPC advertising, website maintenance, analytics, and a final project. Students will gain practical skills in WordPress, social media strategy, online store management, SEO optimization, email campaigns, paid advertising, website updates, analytics, and more. The program equips students with the knowledge to create effective digital marketing campaigns, drive traffic, increase engagement, and achieve their goals in the digital landscape.
Foundations of Digital Marketing
Learn how digital and traditional marketing differ and the importance of a well-defined digital marketing strategy. Understand digital marketing principles and strategies by analyzing key players and trends in the industry.
Website Creation and Optimization
Learn how to create a professional website and discover the essentials of domain selection, hosting providers, and customizing website templates while developing skills to build user friendly, high traffic sites.
Social Media and Content Marketing
Harness the power of social media to increase brand awareness and engagement. Create compelling content, formulate effective social media strategies, leverage influencer marketing, and utilize analytics for continuous improvement.
Advertising and Analytics
Master paid advertising campaigns and learn keyword research, ad copywriting and conversion tracking to measure success and make data-driven decisions to optimize campaigns on various platforms like Google and Facebook.
Course Objectives
The course aims to equip students with a comprehensive set of skills and knowledge in digital marketing. By the end of the program, students will be able to create professional websites using WordPress, optimize them for search engines, and understand the principles of effective social media and content marketing. They will gain expertise in setting up and managing online stores, implementing email marketing campaigns, and running successful paid advertising campaigns. Additionally, students will learn how to analyze website and marketing performance using analytics tools and make data-driven decisions to optimize results. The course objectives revolve around empowering students to excel in the digital marketing landscape, achieve their goals, and drive business success.
Understand the Fundamentals
Enhance Efficiency
Improve Customer Experience
Foster Innovation
To register, email rachelmartin@tworivers.ca
Sherri Barna
Your Instructor
Introducing Sherri, an expert in the digital marketing industry. With over 11 years of hands-on experience, Sherri has established herself as an unparalleled expert in her field, consistently delivering exceptional results for her clients.
Having worked with a diverse range of clients nationally and internationally, Sherri possesses an in-depth understanding of the intricacies involved in creating effective digital marketing strategies. Her keen insights and innovative approach enable her to navigate the ever-evolving landscape of online marketing, ensuring her clients stay ahead of the curve.
As the proud owner of digital marketing agency Purple Bean Media,, Sherri has built a reputation for delivering comprehensive and tailor-made solutions to drive business growth. Her relentless pursuit of excellence, combined with a deep understanding of consumer behavior, allows her to craft compelling campaigns that resonate with the target audience, ultimately leading to increased brand awareness and customer engagement.
Sherri’s dynamic speaking style and engaging stage presence make her a sought-after speaker at industry events. Audiences are captivated by her ability to break down complex concepts into easily digestible insights, empowering them to take their own digital marketing endeavors to new heights.
